As companies and startups aim to scale and operate on a global level, establishing relationships with partners in target markets is essential. However, not every partnership requires formal agreements, extensive negotiations, or complex commitments. Enter Market-Point-of-Contact (MPC) partners—a low-commitment, high-potential approach to collaboration that can help companies reach new markets through shared networks and resources.
MPC partners offer a straightforward path to building an international network by forming alliances with individuals or organizations that agree to exchange support when needed. This article explores the concept of MPC partners, how to identify and establish these partnerships, what you can offer to motivate them, and how to leverage these connections effectively.
What Are Market-Point-of-Contact Partners?
Market-Point-of-Contact partners are lightly recognized partners with whom you maintain an informal or semi-formal understanding, typically documented by a Letter of Intent (LoI) or Memorandum of Understanding (MoU). While these partnerships aren’t binding, they create a channel of mutual access where each party can reach out for introductions, insights, or opportunities within their respective networks.
MPC partners function like "local liaisons" who can help you navigate unfamiliar markets without the obligations of a formal partnership. They’re there when you need them, but there’s no binding commitment on either side. The main benefit of this arrangement is access—MPC partners can open their networks to you, and you, in turn, can provide similar support.
How to Find Market-Point-of-Contact Partners
Identify Potential Markets and Local Networks: Start by determining the regions where you want to expand your presence. Once you’ve identified target markets, look for local influencers, consultants, business associations, or industry groups who are well-connected in those areas.
Create a One-Pager and Partner Program: To attract MPC partners, craft a concise one-pager that outlines your partner offerings and benefits. This document should include a clear story narrative of your marketplace platform, emphasizing how partners can leverage the relationship. A well-designed partner program can also enhance credibility and encourage interest. If you’re looking for additional support, consider enrolling in our free cohorts, where you can gain guidance and resources to shape your partner approach effectively.
Tap into Industry Events and Conferences: Attend relevant industry events, both online and offline, where professionals in your target markets gather. These events provide a fertile ground to meet potential MPC partners who are knowledgeable about the local ecosystem.
Leverage Existing Partnerships and Networks: Use your existing network to identify potential MPC partners in new markets. Ask your current partners or contacts for referrals to individuals who could become trusted points of contact in these regions.
Join Global Business Communities: Platforms like LinkedIn, Founder Institute, and global business networks often have groups and local chapters where you can find people interested in simple collaborations and network exchanges.
What to Offer MPC Partners
MPC partnerships thrive on a give-and-take principle. Offering the right support or incentives can make potential partners more willing to engage in this type of collaboration.
Mutual Network Access: The primary appeal of an MPC partnership is access to each other’s network. Make it clear that you’re open to introducing them to relevant connections within your own network, and be specific about the types of introductions you’re able to offer.
Market Insights and Local Trends: Share valuable insights about your own market, industry trends, or unique practices that may be of interest to your partner. Many MPC partners appreciate the chance to gain knowledge about other markets that can help them improve their local offerings.
Co-Branding Opportunities: Provide options to collaborate on content, co-branded events, or other initiatives that can benefit both parties. This could be as simple as promoting their events in your market or inviting them to co-host a webinar.
Visibility and Recognition: In global partnerships, recognition matters. Feature your MPC partners in your newsletters, social media, or website. This small gesture can help them gain exposure in your market, making the partnership more attractive.
Potential Business Referrals: If your partner offers services or products that align with your network’s needs, consider referring potential clients or customers their way when appropriate. This can help strengthen the relationship and show that you’re invested in a mutually beneficial partnership.
How to Motivate and Maintain MPC Partnerships
Since MPC partnerships are generally low-commitment, maintaining engagement can be a challenge. To keep these relationships active and mutually beneficial, consider the following strategies:
Consistent Check-Ins: Schedule occasional check-ins to discuss updates, market trends, or new opportunities. This shows that you value the relationship and are open to collaborative opportunities as they arise.
Exchange Market Updates and Insights: Keep your MPC partners in the loop about any major changes or insights from your market. Regular updates can be as simple as forwarding an article or sharing a relevant market trend via email.
Invite Them to Events and Networking Opportunities: When you host events, workshops, or online meetups, invite your MPC partners to join. This gives them additional exposure and shows that you’re actively thinking about ways to include them in your ecosystem.
Align on Shared Interests: Identify and reinforce shared interests or goals. This could involve targeting similar industry segments, customers, or technology areas, which can make collaboration more relevant and valuable for both parties.
Keep the Partnership Low-Pressure: Since MPC partnerships are inherently informal, avoid putting too much pressure on your partner to deliver results or meet specific commitments. Maintain a flexible approach, understanding that they’re there to provide occasional support rather than dedicated resources.
How to Leverage MPC Partnerships for Global Reach
To make the most of your MPC partnerships, use them strategically to extend your global reach in the following ways:
Local Market Validation: Use MPC partners to test ideas, products, or marketing messages in their local markets. Their feedback can help you adapt your approach to better align with cultural and market-specific nuances.
Introduce Your Network to Build Credibility: MPC partners can provide introductions to trusted contacts in their network, giving you a warm entry point into new markets. These introductions can be invaluable in building credibility and rapport quickly.
Navigate Local Regulations and Business Norms: Each market has unique regulations and customs. Your MPC partners can offer guidance on these nuances, helping you avoid potential pitfalls and speed up your entry.
Identify Opportunities for Co-Branding and Visibility: Collaborate on marketing content, social media promotions, or thought leadership pieces that highlight both of your brands. This not only increases visibility but also signals to your audiences that you have support in new regions.
Gain Market-Specific Insights Without Heavy Investment: By exchanging information with your MPC partners, you can gain valuable insights into local demand, customer preferences, and competitive landscapes without investing in extensive market research.
We Can Help!
At Openfor.co, we specialize in supporting companies looking to build and grow a global MPC partner network. With our extensive network of international contacts, we provide access to trusted professionals across 100+ countries. Our platform offers resources and support to find, onboard, and manage MPC partners effectively, helping you navigate unfamiliar markets and unlock growth opportunities.
Whether you’re just starting or looking to scale your partnerships, our global MPC network and resources can streamline the process, saving you time and effort. With Openfor.co, you gain access to an ecosystem designed to help you achieve global reach without complex partnership commitments.
Final Thoughts: Building a Rapport with MPC Partners
Market-Point-of-Contact partnerships offer a simple yet powerful way to create a network of global allies. By focusing on low-commitment collaborations, businesses can explore and validate new markets while gaining local support and insights. Remember, the key to successful MPC partnerships is reciprocity—offering value without expecting a heavy commitment in return. With the right approach, you can build a robust network of MPC partners that serves as a gateway to new opportunities across the world.
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