Turn data into decisions

Analytics that makes it easy to get answers, make decisions, and show the impact of your product and marketing investments.

Products

• Product AnalyticsMeasure & optimize products
• Warehouse ConnectorsSync trusted data
• Session ReplayWatch user journeys
• IntegrationsConnect the tools you love
• Security & Privacy
• Acquire New UsersBoost marketing campaigns
• Grow Your UsersEngage & retain more users

Why should partner with us?

We’ve built a world-class network of experts, agencies and integration partners. Join us on our journey to unlock the imagination and potential of a generation of builders.Stay ahead of the curve by partnering with the most innovative product analytics solution.

Highlight, keynumbers, achievements and milestones

• 3x improvements on NPS since 2019
• 242M product questions answered per year by our users with Mixpanel
• 97.2% customer satisfaction score across all support experiences
• Increased by 10 points each of the last three years.
• Moving up steadily over the past five years and reaching a remarkable 1.5x improvement
• We now have over 6,000 paying customers
• Over the course of the past 12 years, many more than the 300 Mixpanelers we have today

Our Story

In 2009, when Mixpanel was founded, the world was in a period of uncertainty and still facing the Great Recession. Amid a bleak outlook, companies like Slack, WhatsApp, and Uber were founded and began to lay the groundwork for orchestrating major paradigm shifts. It’s no big surprise that from difficulty springs innovation, and while it took many years for those companies to become the giants they are today, the seeds of their inspiration sprouted at a time when there was a lot of unknown.Fast forward and now the world has just emerged from another period of great uncertainty. We’re seeing a boom in entrepreneurship and innovation. The digital transformation that was already well underway has further accelerated. And Mixpanel, with deep roots in the same soil that created those great innovators, is an enabler of this incredible momentum and change.Today, we announced a $200M Series C investment from Bain Capital Tech Opportunities, marking a transformative period for us. Over the past 18 months, we’ve seen a spike in our leading indicators—signups and weekly active users—which have directly translated to revenue growth. We have re-focused on the things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.

Collab with us!

Let's elevate your insights together—collaborate with Mixpanel for smarter data-driven decisions!